{"id":103,"date":"2025-10-10T15:42:05","date_gmt":"2025-10-10T15:42:05","guid":{"rendered":"http:\/\/leca-sevestre.com\/?page_id=103"},"modified":"2025-11-29T15:53:45","modified_gmt":"2025-11-29T15:53:45","slug":"diritto-della-pubblicita","status":"publish","type":"page","link":"https:\/\/leca-sevestre.com\/it\/droit-de-la-publicite\/","title":{"rendered":"Diritto della pubblicit\u00e0"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"103\" class=\"elementor elementor-103\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f9280a4 e-con-full e-flex e-con e-parent\" data-id=\"7f9280a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1805b4c0 e-grid e-con-boxed e-con e-child\" data-id=\"1805b4c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-217f63b1 e-con-full e-flex e-con e-child\" data-id=\"217f63b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a50221e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a50221e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Avocat Droit de la Publicit\u00e9<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39626f3d elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"39626f3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">La publicit\u00e9 constitue un levier majeur de visibilit\u00e9 et de valorisation commerciale.<\/span><\/p><p><span data-contrast=\"auto\">Elle est encadr\u00e9e par un ensemble de r\u00e8gles relevant \u00e0 la fois du droit de la consommation, du droit de la concurrence, du droit de la propri\u00e9t\u00e9 intellectuelle (droits d\u2019auteur, marques et droit \u00e0 l\u2019image), de la r\u00e8glementation applicable aux donn\u00e9es personnelles (RGPD), ainsi que de r\u00e9glementations sectorielles sp\u00e9cifiques (publicit\u00e9 des produits de sant\u00e9, boissons alcoolis\u00e9es, denr\u00e9es alimentaires, cosm\u00e9tiques\u2026).<\/span><\/p><p><span data-contrast=\"auto\">La s\u00e9curisation d\u2019une campagne publicitaire suppose une analyse globale des droits mobilis\u00e9s, des messages v\u00e9hicul\u00e9s au regard des produits ou services concern\u00e9s, et des supports envisag\u00e9s.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a77a205 elementor-widget elementor-widget-image\" data-id=\"4a77a205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/leca-sevestre.com\/wp-content\/uploads\/2025\/10\/Paris-08.jpg\" class=\"attachment-full size-full wp-image-1324\" alt=\"Leca Sevestre Avocats - Propriet\u00e0 intellettuale e diritto delle industrie\" srcset=\"https:\/\/leca-sevestre.com\/wp-content\/uploads\/2025\/10\/Paris-08.jpg 2000w, https:\/\/leca-sevestre.com\/wp-content\/uploads\/2025\/10\/Paris-08-300x300.jpg 300w, https:\/\/leca-sevestre.com\/wp-content\/uploads\/2025\/10\/Paris-08-1024x1024.jpg 1024w, https:\/\/leca-sevestre.com\/wp-content\/uploads\/2025\/10\/Paris-08-150x150.jpg 150w, https:\/\/leca-sevestre.com\/wp-content\/uploads\/2025\/10\/Paris-08-768x768.jpg 768w, https:\/\/leca-sevestre.com\/wp-content\/uploads\/2025\/10\/Paris-08-1536x1536.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48232f3f e-flex e-con-boxed e-con e-parent\" data-id=\"48232f3f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-18be1c68 e-con-full e-flex e-con e-child\" data-id=\"18be1c68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-326b78b5 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"326b78b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Encadrement de la publicit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cec669b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3cec669b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f95d495 elementor-widget elementor-widget-text-editor\" data-id=\"4f95d495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Les formats de publicit\u00e9 sont nombreux\u202f: affichage, presse, radio, t\u00e9l\u00e9vision, publicit\u00e9 en ligne, sur les r\u00e9seaux sociaux, programmatique, emailing, jeux-concours, parrainage, placement de produits&#8230;<\/span><\/p><p><span data-contrast=\"auto\">Le recours \u00e0 des influenceurs ou cr\u00e9ateurs de contenus sponsoris\u00e9s, les collaborations de marques (co-branding), les campagnes de publicit\u00e9 native, les op\u00e9rations de sponsoring, ou encore les alliances avec des ambassadeurs de marque, impliquent des montages contractuels sp\u00e9cifiques et des validations juridiques pr\u00e9alables.<\/span><\/p><p class=\"translation-block\"><span data-contrast=\"auto\">La r\u00e9glementation applicable est dynamique\u202fet \u00e9volue \u00e9galement<\/span> <span data-contrast=\"auto\">au gr\u00e9 des recommandations de la Direction g\u00e9n\u00e9rale de la concurrence, de la consommation et de la r\u00e9pression des fraudes (DGCCRF), de l\u2019Autorit\u00e9 de r\u00e9gulation professionnelle de la publicit\u00e9 (ARPP) et de la Commission nationale de l\u2019informatique et des libert\u00e9s (CNIL).<\/span><\/p><p><span data-contrast=\"auto\">L\u2019accompagnement par un avocat en droit de la publicit\u00e9 permet de s\u00e9curiser les campagnes, tant sur le fond que sur la forme des messages diffus\u00e9s, et de pr\u00e9venir les risques de contentieux, de sanctions ou d\u2019infractions p\u00e9nales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12f31e3d e-flex e-con-boxed e-con e-parent\" data-id=\"12f31e3d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b128e4d e-con-full e-flex e-con e-child\" data-id=\"5b128e4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f2f39c7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6f2f39c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Publicit\u00e9 comparative<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea8e09e e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ea8e09e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6291f952 elementor-widget elementor-widget-text-editor\" data-id=\"6291f952\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">La publicit\u00e9 comparative est une pratique marketing qui consiste \u00e0 comparer directement ou indirectement un bien ou un service avec ceux de concurrents, dans le but de mettre en valeur ses avantages. Elle peut porter sur des \u00e9l\u00e9ments tels que le prix, la qualit\u00e9, les performances, les caract\u00e9ristiques techniques, ou tout autre crit\u00e8re objectivement mesurable.<\/span><\/p><p><span data-contrast=\"auto\">Pour \u00eatre conforme \u00e0 la loi, la publicit\u00e9 comparative doit\u202f:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-776579e1 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"776579e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" viewbox=\"0 0 200 200\"><defs><style>      .st0 {        fill: #28587b;      }    <\/style><\/defs><path class=\"st0\" d=\"M100,0C44.77,0,0,44.77,0,100v100h100c55.23,0,100-44.77,100-100S155.23,0,100,0Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ne pas \u00eatre trompeuse ou de nature \u00e0 induire en erreur les consommateurs ;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" viewbox=\"0 0 200 200\"><defs><style>      .st0 {        fill: #28587b;      }    <\/style><\/defs><path class=\"st0\" d=\"M100,0C44.77,0,0,44.77,0,100v100h100c55.23,0,100-44.77,100-100S155.23,0,100,0Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">porter sur des biens ou services comparables, c\u2019est-\u00e0-dire r\u00e9pondant aux m\u00eames besoins ou poursuivant le m\u00eame objectif ;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" viewbox=\"0 0 200 200\"><defs><style>      .st0 {        fill: #28587b;      }    <\/style><\/defs><path class=\"st0\" d=\"M100,0C44.77,0,0,44.77,0,100v100h100c55.23,0,100-44.77,100-100S155.23,0,100,0Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">comparer objectivement des caract\u00e9ristiques essentielles, pertinentes, v\u00e9rifiables et repr\u00e9sentatives de ces biens ou services. Le prix peut en faire partie.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2ac226 elementor-widget elementor-widget-text-editor\" data-id=\"f2ac226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW209138807 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW209138807 BCX0\">La publicit\u00e9 comparative ne doit pas :<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3188836 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3188836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" viewbox=\"0 0 200 200\"><defs><style>      .st0 {        fill: #28587b;      }    <\/style><\/defs><path class=\"st0\" d=\"M100,0C44.77,0,0,44.77,0,100v100h100c55.23,0,100-44.77,100-100S155.23,0,100,0Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">tirer ind\u00fbment profit de la notori\u00e9t\u00e9 d\u2019une marque ou d\u2019un signe distinctif concurrent ;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" viewbox=\"0 0 200 200\"><defs><style>      .st0 {        fill: #28587b;      }    <\/style><\/defs><path class=\"st0\" d=\"M100,0C44.77,0,0,44.77,0,100v100h100c55.23,0,100-44.77,100-100S155.23,0,100,0Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">d\u00e9nigrer ou discr\u00e9diter les produits, marques ou activit\u00e9s du concurrent ;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" viewbox=\"0 0 200 200\"><defs><style>      .st0 {        fill: #28587b;      }    <\/style><\/defs><path class=\"st0\" d=\"M100,0C44.77,0,0,44.77,0,100v100h100c55.23,0,100-44.77,100-100S155.23,0,100,0Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">cr\u00e9er un risque de confusion entre l\u2019annonceur et un concurrent, ou entre leurs produits\/services ;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" viewbox=\"0 0 200 200\"><defs><style>      .st0 {        fill: #28587b;      }    <\/style><\/defs><path class=\"st0\" d=\"M100,0C44.77,0,0,44.77,0,100v100h100c55.23,0,100-44.77,100-100S155.23,0,100,0Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">pr\u00e9senter un produit comme une imitation ou une copie d\u2019un produit prot\u00e9g\u00e9 par une marque.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-148b9a25 e-con-full e-flex e-con e-child\" data-id=\"148b9a25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18b78860 e-flex e-con-boxed e-con e-parent\" data-id=\"18b78860\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c20e42c e-con-full e-flex e-con e-child\" data-id=\"3c20e42c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48a8bdc8 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"48a8bdc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ambush marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e7d73b elementor-widget elementor-widget-image\" data-id=\"41e7d73b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/leca-sevestre.com\/wp-content\/uploads\/2025\/10\/Bibliotheque-08.jpg\" class=\"attachment-full size-full wp-image-1338\" alt=\"Leca Sevestre Avocats - Propriet\u00e0 intellettuale e diritto delle industrie\" srcset=\"https:\/\/leca-sevestre.com\/wp-content\/uploads\/2025\/10\/Bibliotheque-08.jpg 2000w, https:\/\/leca-sevestre.com\/wp-content\/uploads\/2025\/10\/Bibliotheque-08-300x300.jpg 300w, https:\/\/leca-sevestre.com\/wp-content\/uploads\/2025\/10\/Bibliotheque-08-1024x1024.jpg 1024w, https:\/\/leca-sevestre.com\/wp-content\/uploads\/2025\/10\/Bibliotheque-08-150x150.jpg 150w, https:\/\/leca-sevestre.com\/wp-content\/uploads\/2025\/10\/Bibliotheque-08-768x768.jpg 768w, https:\/\/leca-sevestre.com\/wp-content\/uploads\/2025\/10\/Bibliotheque-08-1536x1536.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76dc1c0e e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"76dc1c0e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70b27d40 elementor-widget elementor-widget-text-editor\" data-id=\"70b27d40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">L\u2019ambush marketing, ou marketing d&#8217;embuscade, d\u00e9signe une strat\u00e9gie publicitaire par laquelle une entreprise cherche \u00e0 associer son image \u00e0 un \u00e9v\u00e9nement sans en \u00eatre un sponsor officiel. Ceci afin de cr\u00e9er une confusion dans l\u2019esprit du public et de profiter de la visibilit\u00e9 de l\u2019\u00e9v\u00e9nement sans payer de droits de sponsoring. Cette confusion peut \u00eatre g\u00e9n\u00e9r\u00e9e par l\u2019utilisation de signes, symboles ou expressions fortement li\u00e9s \u00e0 l&rsquo;\u00e9v\u00e9nement, ou par le contexte m\u00eame de la publicit\u00e9.<\/span><\/p><p><span data-contrast=\"auto\">On distingue g\u00e9n\u00e9ralement deux formes d\u2019ambush marketing :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2964052 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2964052\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" viewbox=\"0 0 200 200\"><defs><style>.cls-1{fill:#6fcddd;}<\/style><\/defs><path class=\"cls-1\" d=\"M100,0C44.77,0,0,44.77,0,100v100h100c55.23,0,100-44.77,100-100S155.23,0,100,0Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ambush marketing par association : l\u2019entreprise utilise des \u00e9l\u00e9ments \u00e9voquant l\u2019\u00e9v\u00e9nement (symboles, couleurs, slogans) sans en avoir le droit, afin de cr\u00e9er un lien indirect dans l\u2019esprit du public.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" viewbox=\"0 0 200 200\"><defs><style>.cls-1{fill:#6fcddd;}<\/style><\/defs><path class=\"cls-1\" d=\"M100,0C44.77,0,0,44.77,0,100v100h100c55.23,0,100-44.77,100-100S155.23,0,100,0Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ambush marketing par intrusion : l\u2019entreprise se rend tr\u00e8s visible dans ou autour de l\u2019\u00e9v\u00e9nement (distribution de goodies, affichage) sans autorisation, profitant de l\u2019exposition m\u00e9diatique.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dc98bb6 elementor-widget elementor-widget-text-editor\" data-id=\"6dc98bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW236293012 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW236293012 BCX0\">Ce comportement peut \u00eatre sanctionn\u00e9 sur la base de plusieurs fondements juridiques :<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7b1b9e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e7b1b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" viewbox=\"0 0 200 200\"><defs><style>.cls-1{fill:#6fcddd;}<\/style><\/defs><path class=\"cls-1\" d=\"M100,0C44.77,0,0,44.77,0,100v100h100c55.23,0,100-44.77,100-100S155.23,0,100,0Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Concurrence d\u00e9loyale et parasitisme : en profitant des investissements d\u2019autrui (organisateur, sponsors), l\u2019annonceur commet un acte d\u00e9loyal.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" viewbox=\"0 0 200 200\"><defs><style>.cls-1{fill:#6fcddd;}<\/style><\/defs><path class=\"cls-1\" d=\"M100,0C44.77,0,0,44.77,0,100v100h100c55.23,0,100-44.77,100-100S155.23,0,100,0Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pratique commerciale trompeuse : si la publicit\u00e9 laisse croire faussement \u00e0 un partenariat officiel.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" viewbox=\"0 0 200 200\"><defs><style>.cls-1{fill:#6fcddd;}<\/style><\/defs><path class=\"cls-1\" d=\"M100,0C44.77,0,0,44.77,0,100v100h100c55.23,0,100-44.77,100-100S155.23,0,100,0Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Atteinte au droit des marques : si l\u2019\u00e9v\u00e9nement ou les sponsors utilisent des marques prot\u00e9g\u00e9es, leur reproduction ou imitation non autoris\u00e9e peut constituer une contrefa\u00e7on de marques.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" viewbox=\"0 0 200 200\"><defs><style>.cls-1{fill:#6fcddd;}<\/style><\/defs><path class=\"cls-1\" d=\"M100,0C44.77,0,0,44.77,0,100v100h100c55.23,0,100-44.77,100-100S155.23,0,100,0Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Atteinte aux droits d\u2019image : notamment si des personnalit\u00e9s apparaissent sans autorisation.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92b9343 e-flex e-con-boxed e-con e-parent\" data-id=\"92b9343\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c73f5da e-con-full e-flex e-con e-child\" data-id=\"c73f5da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f62866d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5f62866d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le r\u00f4le de l\u2019avocat en droit de la publicit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22c84f13 e-con-full e-flex e-con e-child\" data-id=\"22c84f13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4eeb570d e-grid e-con-boxed e-con e-parent\" data-id=\"4eeb570d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-59f84348 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"59f84348\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f866662 elementor-widget elementor-widget-heading\" data-id=\"4f866662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consulenza e strategia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1edf2b2c elementor-widget elementor-widget-text-editor\" data-id=\"1edf2b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW163029007 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW163029007 BCX0\">Nous vous conseillons dans la conduite de votre strat\u00e9gie marketing et dans la validation de vos slogans, visuels, all\u00e9gations, messages publicitaires ou promotionnels et supports de communication.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7360a70c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"7360a70c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5aa56a11 elementor-widget elementor-widget-heading\" data-id=\"5aa56a11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contratti e valutazione<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23970235 elementor-widget elementor-widget-text-editor\" data-id=\"23970235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW214340557 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW214340557 BCX0\">Nous vous accompagnons dans la n\u00e9gociation et l\u2019\u00e9laboration de contrats d\u2019agence, de commande de projets publicitaires, d\u2019acquisition de droits ou autorisations, contrats de partenariat, co-branding, sponsoring, parrainage ou d\u2019influence.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5c0aad e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"c5c0aad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:600}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43dd0012 elementor-widget elementor-widget-heading\" data-id=\"43dd0012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Difesa e contenzioso <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-729fae2d elementor-widget elementor-widget-text-editor\" data-id=\"729fae2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW68538568 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW68538568 BCX0\">Nous d\u00e9fendons vos int\u00e9r\u00eats dans le cadre d\u2019actions en pratiques commerciales d\u00e9loyales (trompeuses ou mensong\u00e8res, ambush marketing) ou en mati\u00e8re de droit \u00e0 l\u2019image, et vous accompagnons aupr\u00e8s de la DGCCRF, l\u2019ARPP et la CNIL.<\/span><\/span><\/p><p><span class=\"TextRun SCXW68538568 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW68538568 BCX0\">Nous vous accompagnons dans la mise en place d\u2019une surveillance renforc\u00e9e de vos \u00e9v\u00e8nements.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Avocat Droit de la Publicit\u00e9 La publicit\u00e9 constitue un levier majeur de visibilit\u00e9 et de valorisation commerciale. Elle est encadr\u00e9e par un ensemble de r\u00e8gles relevant \u00e0 la fois du droit de la consommation, du droit de la concurrence, du droit de la propri\u00e9t\u00e9 intellectuelle (droits d\u2019auteur, marques et droit \u00e0 l\u2019image), de la r\u00e8glementation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-103","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Droit de la publicit\u00e9 | Leca Sevestre Avocats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leca-sevestre.com\/it\/diritto-della-pubblicita\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Droit de la publicit\u00e9 | Leca Sevestre Avocats\" \/>\n<meta property=\"og:description\" content=\"Avocat Droit de la Publicit\u00e9 La publicit\u00e9 constitue un levier majeur de visibilit\u00e9 et de valorisation commerciale. 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